We Are So Excited That You Are Here

Some stories begin long before you realize they’ve started — mine began when I was just ten years old. Back then, my parents launched a women’s wear label under my name, Arina. Watching them create beautiful pieces and build something from scratch sparked a love in me — a love for fashion, creativity, and the joy of making people feel special through what they wear.

I was brought up in Kuwait, where I spent most of my childhood, and later pursued my undergraduate degree at York University in Toronto, Canada. My time abroad shaped my perspective — blending global aesthetics with a deep appreciation for detail and storytelling.

After getting married and settling in India, I wanted to create something that brought together my creativity and my love for fashion — something heartfelt, beautiful, and meaningful. That’s how Baby Aroosa was born — a dream inspired by the tiniest souls and the joy they bring into the world.

At Baby Aroosa, we design luxurious newborn clothing and accessories crafted from pure, soft cotton — combining comfort, elegance, and the sweetest designs. Every piece is made with thought, care, and an extra touch of love, because your little one deserves nothing less.

But what makes Baby Aroosa truly special is that it’s a family dream. My mom is our creative head — her vision and experience guide every collection we design. My dad is the one who helps source every fabric, trim, and beautiful little detail that brings our ideas to life. I, Arina, am the face and marketing head, sharing our story, connecting with our community, and bringing our creations to parents everywhere.

And then there’s my sister — the quiet but crucial member of Baby Aroosa. She might not be in front of the camera, but she’s always behind the scenes — the one I turn to when I’m posting a new reel, seeking honest feedback, or launching something new. Her opinions and ideas are a big part of what helps me keep the brand fresh and connected.

Together, as a family, we’ve built Baby Aroosa with heart, honesty, and a shared dream — to make every baby’s first wardrobe as soft, special, and love-filled as the moments they’re born into.

Here’s to celebrating new beginnings — one adorable outfit at a time. 💖